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Malaysia’s Online Shopping Behaviour in Infographic

 

Boon4, e-delivery platform for online businesses; 

Understanding Malaysian Online Shopping Behaviour and Leveraging Business by Realigning Business Model

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Source: ecInsider

Boon4 e-delivery platform for online businesss. Learn More about Boon4

It has been a while since we shared infographic about online shopping in Malaysia, the last time we published was almost 3 years back, which you can check here and there.

Online discount platform Picodi has recently released an insightful online shopping infographic on consumer behaviour in Malaysia.

Do take note that this data is based on Picodi’s internal data back in 2018.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Boon4 e-delivery platform for online businesss. Learn More about Boon4

From the 2018’s data, it is proven that online shopping spiked in November due to 
Singles’ Day a.k.a. 11.11, while online shopping activities in Malaysia were at the lowest in November despite the push by #MYCYBERSALE. 

Another interesting perspective is that AOV (Average Order Volume) in Malaysia was USD72 (~RM291) in 2018, which is slightly lower than the world’s average of USD79.

Read on to find out 15 facts & figures about online shopping in Malaysia.

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1. Malaysian still prefer to shop online using desktop computers (68%), with only 1 out of 3 purchases was made via smartphones (31%).

2. Surprisingly, the AOV (Average Order Volume) was the highest via tablets at RM339, followed by RM314 via smartphones, and RM284 via computers.

3. Are Apple users richer? This might be true as AOV via iOS was RM361, while it is RM50 lesser on Android at RM311.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Boon4 e-delivery platform for online businesss.

4. As expected, women shop online more than men, there were 58% online transactions made by women as compared to men at 42%.

5. More than half (51%) of online shoppers are people between the ages of 25 and 34, with another quarter (24%) are people from 18 to 24 years old.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Boon4 e-delivery platform for online businesss.

6. AOV was the highest in June (RM440), followed by May (RM366) and March (RM337). While May and June are likely to be triggered by Hari Raya shopping, it is quite interesting to find out that AOV is on the high side in March.

7.Surprisingly, December scored the lowest AOV at RM205 despite the Christmas and year-end shopping window. We can only assume that this might be caused by “post-11.11 syndrome”, where consumers focus their big item purchases in November instead.

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8. The assumption we made earlier could be right as November scored the highest number of online shopping activities due to the 11.11 fever, with 11.4% of all transactions in 2018 were made in this month.

9. Even with the lowest AOV, December was the second busiest month with a 10.2% spread.

10. Despite #MYCYBERSALE’s push, the lowest number of transactions was recorded in September (6.5%), even lower than February with Chinese New Year holidays.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

11. Monday was the most active day for Malaysians to shop online via desktop computers. Could this be a shopping therapy for those who work in the offices to cure Monday blues?

12.On another hand, shopping via mobile is quite consistent throughout the week, with the activities getting higher towards the end of the week.

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13. By looking at the hourly trend above, shopping on computers peaks from 8pm to 10pm.

14.Shopping on mobile peaks at 10am, 4pm and 8pm. As expected, transactions were at the lowest during the lunch hours from 12noon to 2pm on all devices.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

15. The most popular categories for Malaysians to buy online are food on delivery, travel, clothing, cosmetics and sports.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

What are the cost of moving your business online

Purchasing delivery vehicle and maintenance

Cost you money.

Hiring a full time Rider/Driver(s)

Cost you more money.

No guarantees of consistent online sales to cover new overhead costs

well, this will also cost you money.

Check out Boon4 rates

Boon4 e-delivery platform for online businesss. Learn More about Boon4

How Boon4 solves your problem

Get a Driver anytime/anywhere.

We provide coverage everywhere in Malaysia, including East!

Only pay when you need a Rider

Service available 24 hours, 7 days a week.

Why pay OT for your full time drivers?

Send it the way you want it.

No unnecessary wrapping paper, boxes, ribbons

Live tracking

Know where your Driver is heading, and when your Driver is arriving.

Same Day? No problem. Scheduled? No problem? Urgent? No problem.

There is absolutely no problem with Boon4

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Why should you trust Boon4Driver

Boon4Drivers are professional drivers that have gone through a background check to ensure quality and consistency. We handpick our Drivers for you, as we know which Drivers are best suited for the job. From the vehicle they use, to how often they do specialized courier delivery. Trust Boon4 that you’re in good hands.

Our drivers are taught to deliver it personally, instead of calling your customers to find their car in a dodgy parking lot or rushing them to come over to the valet area.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Our Boon4Driver also ensure that your packages are:

Delivered as soon as they picked up

 

Safe and secure

Delivered to your customers, by hand.

Arrive in good condition.

Boon4 e-delivery platform for online businesss. Learn More about Boon4

“Okay.. but other e-delivery services are doing the same thing. Why should I choose Boon4?”

E-Delivery Platform on Mobile App and Web

Arrange your deliveries via phone or laptop, whichever is more convenient for you.

24/7 Customer Service Hotline

Drop us a Whatsapp text at +6016 969 2666 and watch how fast we reply, even after working hours and on weekends. 😉

Real-time Tracking

Real-time Tracking of your item and driver.

Live Chat with your Driver.

Or us. Whichever you prefer. We don’t bite.

No packaging needed

Boon4 delivers your item the way it is.

As long as it fits.

We deliver anything and everything, as long as it fits in a vehicle. Cars, SUV, MPV, 3-tonne lorry. What are you looking to deliver?

Same Day Delivery.

Urgent? We personally work hard to find a Driver for you in Urgent situations.

Door-to-Door Delivery.

Our Boon4Drivers will go to you.

Size doesn’t matter.

We only charge according to the distance travelled and not the weightage of your item(s).

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Suite 8-6, 8th Floor, Wisma UOA II, 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

Monday – FrIday, 9.30 am – 6.30pm

+60 169692666

enquiries@boon4.com

Boon4 e-delivery platform for online businesss. Learn More about Boon4

Boon4 is an e-delivery company that specializes in Same Day*, On-The-Way, Urgent and Scheduled Deliveries all over Malaysia. We have four branches in Malaysia; Kuala Lumpur (HQ), Johor, Penang and Sarawak. We have further expansion plans into Jakarta, Indonesia in 2019.

If you’re a business keen on Same Day* Delivery to your customers, get in touch with us today at enquiries@boon4.com.

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